There's an ad on TV at the moment for a toilet freshener, can't remember which one. Anyway, I find it a bit disturbing. It's the one where the little boy needs a 'poo' but can't do it at his own house. It seems he feels compelled to go and do his poo at someone else's house. Is he going to post it through the letter box, make a dirty protest or what? In fact, no it's none of these things. He's simply attracted by the odour at his friend's house. This means he's already done a poo at his friend's house and experienced toilet odour nirvana.
Now I know this advert is aimed at adults since they form the bulk of Britain's toilet freshener purchasers, but where does this leave our children, or at least those who chance upon this ad? I think some might find it traumatic and not be able to vocalise the anxiety they feel over toilet related issues. For goodness sakes it's not beyond the realms of possibility that some children do have issues with toilet smells. Does this ad help these children or reinforce their anxieties or am I reading far too much into this? I don't know but if at least three people suggest I am, then I'm prepared to go with the flow.
On a more general point, this ad looks like one of these strange 'Euro ads'. You know the type that are used across Europe with a bit of dubbing and questionable lip sync. Kinder ads are just the same. Not that that makes them bad ads. Well yes it does actually.
